I am a strategic storyteller. I will work with you to create a strategic communications plan, and be with you every step of the way as you bring that plan to life … because if you don’t tell your story, someone else will tell it for you, and probably not how you want it told. Let’s tell your story, together.

Brooks Communications is now the Carl Collective. Learn more here!

It starts with a plan. It has to.

Have a plan, work the plan. That’s how you’ve grown your business or nonprofit, so why wouldn’t you use this approach to shape your internal and external communications?

Ask yourself, what are your goals and objectives? What is your desired outcome? Who is your audience? What are your key messages? What are the tactics necessary to deliver those messages to your audience, and meet your objectives? And what are the realities to take into account along the way? Get those on paper upfront.

Set clear expectations. Then deliver, and measure your success. That’s what Brooks Communications can deliver, together, with you.


Writing and Editing

Get rid of the buzzwords. Forget the corporate speak. Get to the point. And no more misspellings and misplaced apostrophes! Let us help you deliver compelling content, quickly, and cost-effectively. Digital content. Speeches. Employee memos. Press releases. Social posts. Blog posts. Long-form pieces like annual reports. I want to help with your next writing project.

Digital and Social

We want to be your digital communications firm. Need a website, or app? Want help starting or improving your social media platforms? Need to get noticed on Google? Email marketing? We do that too, and more, connecting you to your key audiences.


This is a critical way to tell your story in the digital age, and I’ve done it, executive producing hundreds of videos in my career and even helping build a video network from the ground up. Let me do the same for you.

Meetings and Events

I can make your special event special. I’ve supported dozens of events over the years, big and small. A sales meeting for more than 1,000 on the infield of a Major League Baseball stadium, complete with the National Anthem, first pitches and personalized baseball cards? Did that. A red-carpet TV show premiere party for more than 600? Did that too. Awards shows, recognition dinners, socials and ribbon cuttings? Yes. Let me plan your next event.

Your History Story

You own your authentic heritage. It’s a competitive advantage. Let me put my experience to work for you, so you can own that story. At MillerCoors, I led the investment in and management of the archives; built exhibits; drove partnerships with history organizations to get our collection into the world; worked with authors, filmmakers and others to tell our story; and more. I even helped create a history museum. I can do the same for you.

Media, Public and Government Relations

I have deep experience both in and with the media to ensure others are telling your story in the way it needs to be told. Sometimes, your audience is government officials you need to protect your right to do business. My 10 years of experience as an elected official makes me uniquely qualified to support you, and deliver positive outcomes.

“Erik Brooks is a proven communicator who is equally at home in the boardrooms of business or the halls of government. He has a finely tuned strategic sense, a commitment to results, and a down-home approach that makes him very easy to work with.”

John Gurda, Milwaukee historian and author

“Erik has the capacity to quickly break complex issues down to their essence, allowing for clear thinking and navigable choices.  He earns trust while relentlessly working to identify creative yet realistic solutions.  I’ve never worked with someone who can jump into any given project with minimal input, get it started,  headed in the right direction and see it through to completion. Erik always works with a sense of urgency and integrity.”

Mike Hennick, communications consultant and retired Miller Brewing Co. communications leader

“I have worked with Erik for over eight years. We have worked together on several boards and I have been impressed with his energy, creativity, tenacity and communication skills.  On top of that, I really enjoy working with him!!  He really cares.”

Kathy Ehley, former Mayor of Wauwatosa

“Erik possesses superior skills creating a vision and strategy. He is excellent at collaborating between various constituencies when creating a strategy but of equal importance is his exceptional skill at communicating the plan and procuring the required acceptance by all concerned parties once a plan is in place.”

Tim Sullivan, former president and CEO, Bucyrus International and REV Group

“Erik is a true communications professional — creative, hard-working, diligent and passionate about his work. He always considers new approaches and ideas and delivers compelling content, well-run events and thoughtful programs. I witnessed his dedication and capabilities on a number of different initiatives, both personal and professional.  He also played a major role in our United Way campaign, and I was impressed with his creative approach to fundraising, which helped us deliver significant gains. He was an integral part of that team, and changed our approach going forward which made a real difference in our success.”

Kelly Grebe, former MillerCoors Chief Legal Officer